Michele Gargiulo, Founder

Let’s be real: we’re all looking for a little extra from our drinks these days. It’s not enough for them to taste good—we want them to work for us. Whether it’s a pick-me-up, a chill-out, or a dose of health magic, functional beverages are here to make your sip count. And with energy drinks leading […]

Energy drinks are the superheroes of the beverage world, swooping in to save us when the day feels longer than a Monday meeting. But beyond the caffeine buzz and flashy branding lies a less-discussed question: how do energy drinks impact hydration? Are they secretly sabotaging your water balance, or can they play a role in

Whether you’re trying to push through an intense workout, cram for an exam, or just survive a Monday, energy drinks and pre-workout supplements both promise to be your best friend. But how do you choose between these two powerhouses? Do you grab the quick fix in a can, or do you mix up a scoop

There’s no denying it—energy drinks can be a lifesaver when you’re staring down a long workday or battling that mid-afternoon slump. But what happens when that morning (or mid-day, or post-dinner) pick-me-up doesn’t fade when you’d like it to? The promise of focus, alertness, and an energy boost can seem too good to resist, but

Ever found yourself staring at the screen, mind wandering, only to reach for an energy drink in hopes of reclaiming focus? You’re not alone. Energy drinks have become the go-to for anyone needing a boost, whether it’s to push through work, study for exams, or level up in gaming. But do they actually deliver the

Energy drinks—whether you love them, hate them, or rely on them daily, they’re an undeniably huge part of our day-to-day life. But here’s a question I hadn’t thought much about until recently: what kind of caffeine is actually in these drinks? Not all caffeine is the same, and as it turns out, there’s a big

Many of us rely on energy drinks to get through our daily grind. Whether it’s to power through a workout, a late-night study session, or just to survive a busy workday, energy drinks have become a go-to solution for millions of people. Lately, the question often arises: Are energy drinks safe for daily consumption? While

Energy drinks have become a staple in today’s fast-paced world, with cans promising to boost energy, enhance focus, and power through long days. While caffeine and sugar are the primary ingredients behind the rush, there’s another key player often found on the label: taurine. You’ve probably seen it listed right next to all the other

Energy drinks promise quick boosts of energy, focus, and alertness, but have you ever looked beyond the caffeine and sugar to see what else is inside those cans? As someone who’s researched the ins and outs of these popular drinks, I can tell you that what’s hidden in that ingredient list might just surprise you.

Energy drinks have become a booming industry, with global sales reaching billions of dollars annually. From athletes looking for a performance boost to professionals needing extra focus, these beverages have captivated several consumer groups. However, a deeper look into who exactly is consuming these drinks reveals intriguing patterns across age, gender, lifestyle, and cultural backgrounds.