Who Owns Energy Drink Brands?

8 companies own the brands behind 443 of the 1,071 drinks in our catalog (41.4%). The other 628 drinks come from 92 other brands.

This counts flavors on the shelf, not sales. Drink counts are computed live from our catalog; each deal detail links to the company release it comes from.

Monster Beverage

142 drinks · 13.3% of the catalog

On June 12, 2015 Coca-Cola closed its deal with Monster: Coca-Cola moved its worldwide energy brands (including NOS and Full Throttle) to Monster, Monster moved its non-energy brands to Coca-Cola, and Coca-Cola took about a 16.7% stake in Monster. Coca-Cola release, Jun 12, 2015
On July 31, 2023 Monster completed its purchase of substantially all of the assets of Bang Energy (Vital Pharmaceuticals) for about $362 million, including a production plant in Phoenix. Monster release, Jul 31, 2023
Monster announced FLRT, a female-focused, sugar-free line, in November 2025. Food Dive, Nov 18, 2025
Reign, NOS and Full Throttle are Monster's own brands.

Celsius Holdings

124 drinks · 11.6% of the catalog

Celsius completed its purchase of Alani Nu on April 1, 2025 for $1.8 billion, or $1.65 billion net of tax assets, in cash and stock. Celsius release, Apr 1, 2025
PepsiCo agreed to buy Rockstar for $3.85 billion in March 2020. In August 2025 Celsius acquired the Rockstar brand in the U.S. and Canada from PepsiCo, which keeps it internationally; PepsiCo's stake in Celsius rose to about 11% on an as-converted basis. PepsiCo release, Aug 29, 2025

Nutrabolt

70 drinks · 6.5% of the catalog

Cellucor makes the C4 line. In December 2022 KDP announced an $863 million investment in Nutrabolt for about a 30% stake and a long-term distribution agreement. KDP release, Dec 8, 2022
Nutrabolt put $50 million into Bloom Nutrition for a 20% stake in 2024 and raised its investment by about $160 million in September 2025. Food Dive reported that the size of the new stake was not disclosed; BevNET headlined the deal "Nutrabolt Takes Majority Stake in Bloom Nutrition." Food Dive, Sep 10, 2025

Congo Brands

29 drinks · 2.7% of the catalog

Congo Brands controls PRIME, with creators Logan Paul and KSI holding a minority stake. Press reports give different percentages and we found no primary filing, so we do not state one.

Keurig Dr Pepper

28 drinks · 2.6% of the catalog

Ghost (28)

KDP announced on October 24, 2024 that it would buy 60% of Ghost for about $990 million, with the remaining 40% to follow in 2028. KDP release, Oct 24, 2024

Red Bull GmbH

26 drinks · 2.4% of the catalog

Red Bull (26)

Privately held, based in Austria.

Molson Coors

15 drinks · 1.4% of the catalog

ZOA + Preworkout (15)

Molson Coors announced a majority ownership stake in ZOA on November 7, 2024. ZOA was co-founded by Dwayne Johnson and others. Molson Coors release, Nov 7, 2024

PepsiCo

9 drinks · 0.8% of the catalog

Mountain Dew's energy lines are PepsiCo's own brands. PepsiCo also holds a stake in Celsius Holdings (see above).

What this page leaves out

Only ownership a company release, filing or its own announcement states is listed. Brands whose ownership we have not confirmed are not assigned to anyone.
Stakes change. Each note carries the date of the release it comes from.
Drink counts show variety on the shelf, not market share. Big companies sell far more cans per flavor than small ones.

Browse every drink in the catalog, or see the wider numbers in The State of Energy Drinks. Journalists can find citation-ready charts on our press page.

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