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By Energy Drink Ratings4 min read
By the Energy Drink Ratings team. Figures are as of November 12, 2026.
Walk down the energy drink aisle and it looks like dozens of rivals. Look at who owns the brands and the picture is smaller. In our catalog of 1,118 drinks, 8 companies own the brands behind 452 of them (40.4%). The other 666 drinks come from 97 other brands. That counts flavors on the shelf, not sales, so it shows variety rather than market share. A big company sells far more cans per flavor than a small one.
Yes. Celsius completed its purchase of Alani Nu on April 1, 2025, for $1.8 billion, or $1.65 billion net of tax assets, in cash and stock. The source is Celsius's release. Alani Nu has 21 drinks in our catalog. If you are choosing between the two, our Celsius vs Alani Nu comparison puts the label figures side by side.
The brand is still on the shelf, but a different company now owns it. Monster completed its purchase of substantially all of the assets of Bang Energy (Vital Pharmaceuticals) on July 31, 2023, for about $362 million, including a production plant in Phoenix. The source is Monster's release. We track 48 Bang drinks. We do not claim anything about how the recipes changed, because ownership and the label are separate facts; the label on each drink page is what to read.
Keurig Dr Pepper announced on October 24, 2024 that it would buy 60% of Ghost for about $990 million, with the remaining 40% to follow in 2028. The source is KDP's release. We list Ghost under Keurig Dr Pepper and note that the second stage is still to come.
It has changed hands twice in recent years. PepsiCo agreed to buy Rockstar for $3.85 billion in March 2020. In August 2025 Celsius acquired the Rockstar brand in the U.S. and Canada from PepsiCo, which keeps it internationally. PepsiCo's stake in Celsius rose to about 11%, counting the preferred stock it can convert into shares. The source is PepsiCo's release. So in the U.S., Rockstar is a Celsius brand.
Monster's own list is not all home-grown. On June 12, 2015 Coca-Cola closed its deal with Monster: Coca-Cola moved its worldwide energy brands, including NOS and Full Throttle, to Monster, Monster moved its non-energy brands to Coca-Cola, and Coca-Cola took about a 16.7% stake in Monster (Coca-Cola release, Jun 12, 2015). In November 2025 Monster announced FLRT, a female-focused, sugar-free line (Food Dive, Nov 18, 2025).
In our catalog, Monster Beverage owns the brands behind the most drinks: 145 of 1,118 (13.0%), with Celsius Holdings close behind at 126 (11.3%). Again, that counts flavors on the shelf, not sales.
Ownership is rarely the first thing printed on a can, and the company named in the small print can be a maker or distributor rather than the brand's owner. The reliable route is a company release or filing. That is the only kind of source we use: we list ownership only when a company release, a filing or the company's own announcement states it, every deal note links to its source with the date, and brands we have not confirmed are not assigned to anyone. Stakes change, so check the date next to each note.
The full list, with every brand's drink count and each dated source, is on Who Owns Energy Drink Brands. To see what is actually in the cans, browse the full catalog or the caffeine rankings.